They began testing this in Canada awhile back, and has now expanded to six more countries: Ireland, Italy, Japan, Brazil, Australia, and New Zealand.
The “likes” ban prevents you from seeing the number of likes of other peoples’ photos, while still being able to keep track of your own. Instagram said on twitter yesterday, “We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”
We’re looking forward to learning more about how this change might benefit everyone’s experience on Instagram.
Meanwhile, many are still against the ban, mostly because a lot of jobs and businesses are already dependent on the platform feature. Without it would cause many influencers and businesses to suffer.
what you guys don’t understand is some people use instagram to further their careers. so many companies are unwilling to work with us if we don’t have a certain amount of followers/likes. hiding likes is only harming those looking to get brand deals.