As with previous selections, the color choice serves as a cultural commentary on global affairs. 2017’s Greenery was for fresh beginnings after that disaster that was 2016. Rose Quartz and Serenity of 2016 was about increased awareness over gender issues. Ultra Violet is here to deliver an optimistic message despite a turbulent time. Pantone’s executive editor Latrice Eisenman sees it as a color that “communicates originality, ingenuity, and visionary thinking.”
Think of amethyst crystals, Prince, and the cosmos, all these call to mind what this color can mean. “It’s also the most complex of all colors because it takes two shades that are seemingly diametrically opposed—blue and red—and brings together something new,” said Latrice.
Could it be that the color is also a challenge to create something beautiful even out of all the conflicts we have today? It’s certainly a challenge to welcome in the New Year.
While you ponder on that, enjoy Pantone’s collab with Refinery29 to show off how you can rock Ultra Violet in your routine.