What began as products we see on the shelves of convenience stores and drugstores, Ever Bilena (EB) has come a long way and has finally been getting attention internationally. From initially selling just nail polish, EB has evolved and expanded into different sub-brands such as EB Advance, Careline and Blackwater.
Recently, the brand has gained popularity internationally when Careline was featured in a Nylon article. With Andrea Brilliantes’ photo as the article’s featured image, Careline was likened to e.l.f. Cosmetics, citing both brands’ commitment to high quality despite their low prices.
As EB enters their 37th year in the beauty industry, the company held a special photoshoot with all their ambassadors to celebrate their fruitful partnership. Among those who joined in on the fun were Ever Bilena’s Loisa Andalio, Vickie Rushton, Dianne Medina and Janica Nam, Careline’s Andrea Brilliantes, Maris Racal and Lou Yanong, EB Advance’s Max Collins, Michelle Dy and Emma Tiglao, and Blackwater’s Christian Bautista, Ronnie Alonte, Rayver Cruz and Albert Nicolas.
But their current success isn’t stopping them from growing further as the brand is currently working towards releasing more cruelty-free and vegan products, non-cosmetic product lines and more sub-brands. They’re also planning to tap more brand ambassadors.
With innovations and diversity in products, Ever Bilena continues to make noise in the beauty industry. Their growing success only pushes them to grow their brand even more. There’s so much more that they can achieve, and gaining international attention is just the start.