VSCO girls aren’t just taking over fashion, they’re also changing the beauty landscape.
The trend reportedly started on the photo-editing app VSCO, which is used by many Instagram users to enhance their natural features. Since VSCO makeup was started by mostly Gen Z-ers, the approach is “clean” beauty and skincare over full glam. Business Insider noted that the growing popularity of VSCO makeup could affect the cosmetics industry since it does away with full-coverage foundation and colorful lipsticks.
Pop Sugar noted that Instagram influencers who do VSCO makeup usually pose with natural light to flaunt their au naturale skin, apply clear lip gloss, and have a bit of highlighter on the corner of their eyes and the bridge of their nose.
We’re not saying that you should stop wearing a full face of makeup to keep up with this beauty trend. VSCO makeup is something anyone can do if they feel like it, especially if you’re into more “natural” looks.
Here’s a list of products you can cop for your VSCO needs:
V&M Naturals Noni Ferment + Aloe + Rose Face Mask
This mask is made of aloe and rosewater extracts that help with moisturizing and reducing redness. It also cleanses the skin, which is perfect if you spend long hours on the road. Available on Beauty MNL.
Human Nature 100% Natural Hydrating Face Mist
VSCO girls love their hydrating face mists because they want dewy-looking skin all day. Cop this one from Human Nature which is made with aloe vera extract which has a cooling effect on the skin. (You can also use this to set your makeup.) Available at select Beauty Bar stores.
Since VSCO girls don’t use full-coverage foundation, they mostly go for moisturizing creams. If you want to go the lightweight route, you can cop this tinted moisturizer from Clinique that has SPF 15. Remember: Sun protection is just as important as moisturizing! Available at Rustan’s The Beauty Source.
Burt’s Bees Tinted Lip Balm
Tinted lip balms are useful for casual days because they hydrate your lips and also add a subtle color to them. If you’re looking for a reliable lip balm, try this one from Burt’s Bees which comes in six shades and promises up to eight hours of moisture. Available at Watsons.
Glossier Lip Gloss
Glossier’s lip gloss has a high-shine finish sans the annoying stickiness that other glosses have. This can be worn on its own or over lipstick–or in VSCO girls’ case, over tinted lip balm. Available on Calyxta.
Ofra Rodeo Drive Highlighter
For a blinding highlight, opt for Ofra’s Rodeo Drive Highlighter which will add a gold shimmer to your skin. This shade is especially perfect for morenas. Available at SM Makati.